Headless Store Tracking

Getting analytics data to work seamlessly when your site setup is complex can be quite a challenge. The case scenario we come across the most often are headless Shopify stores using the Shopify checkout alongside a custom storefront (e.g. built in Next.js or another such framework).

To get your trackers working you need cross-domain tracking implemented just so and a thorough debugging process to make sure you can trust your data. You also need some custom configuration in your Google Tag Manager account to trigger your marketing pixels on page change. There are other items that need to be implemented depending on your side configuration.

Whatever technology choice you made with your website environment, we will make sure you get accurate data you can trust to pilot your business.

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